June 19, 2019

How to start a slow business 3 – Starting a company with two people

It is often said that there are entrepreneurial people and management people in the world. Entrepreneurial people are those who come up with ideas, and who are smart enough to face the "for real" situations that come up when starting a company. On the other hand, those who are suitable for management are those who are financially strong and who can steadily run the company.

It was generally said, but recently I feel that both are necessary. The speed of business has become very fast, and new businesses that used to take 5 to 10 years to launch now have to be launched in 1 to 3 years. Consistency is very important for the company to continue, but we must always think about the future. I think it would be quite difficult for one person to do this. A typical company has only one manager.

If there are 50 or 100 employees, it might be possible to let the person in charge of solidity and the person in charge of ideas come up with ideas and let the president decide. But small startups don't have that.

I think that having two representatives is actually a very good thing.

When I read books on management and entrepreneurship, I found that there are only bad aspects of having multiple decision makers, and it is generally not recommended to have multiple presidents. What if two people disagree? It's all about it. (This is also said by uncles at banks.) But I think. If you can't persuade your closest partner, how can you persuade your customers? Usually Tokuko is the one who is persuaded, and I want to persuade.

We are careful not to communicate the two policies to the staff. I might do it occasionally.

The best thing about running a company with two people is that at least you're not the only person whose life depends on the company. This is big. It's about 100 times more reassuring than 2 times. I sleep well. It is said that marriage doubles the joy and halves the sadness.

Google is a company started by two people, and there are three representatives of a company that I respect, and there are many companies with names like Brothers. I think it would be nice to have two brothers or something like that. But I guess it's case by case. At the very least, we say to each other every day that we are glad that we are not alone.

It's been a bit of a tough conversation today. See you next time.